Starbucks in Winchester

It appears that Starbucks is finally coming to Winchester. No doubt many will lament over this further Americanisation and homogenisation of our high street, but I’m kinda curious.

For a long time, Winchester’s most obvious and best option for coffee (in my humble opinion) has been the equally sterile and characterless Caffè Nero chain. There are a few other chains and independents around, but they’re all weaker for one reason or another (low ceilings, no air-conditioning, dirty tables, etc.). Starbucks will become its most obvious competitor, located only a few doors down, and will hopefully shake things up. It’s interesting how Caffè Nero’s dominant position has allowed it to get away with some things - the lines are always far too long, and the staff slow and inefficient. I see this as a practical example to observe how change in markets works, that wouldn’t be possible in a larger city with less incumbency and more turnover of residents. It’s going to be curious to see what happens, and I’ll be one of the first in Starbucks’ door.