Economists approach things in weird ways. I’ve noticed several posts on the more popular economic blogs recently discussing marriage, relationships, and sex: Are Husbands Really Like Potatoes? being a good example, as well as a discussion of polygamy. Tyler Cowen has even briefly looked at how nudity affects human behaviour (arguably not directly related to relationships, but it’s a fun read anyway). Given that I like the economic way of thinking (given my limited training), I thought I’d take a look at dating, something close to my heart as a bachelor.

I’m not sure what the blogosphere-approved name for it is, but I had my first truly negative comment on this blog the other day. I’m not quite sure why the author chose to leave it, but he’s right in a roundabout way: I do like holding the market to account, like any amateur economist. To that end, here’s a positive story: if you’re looking for a letting agent in or around the Winchester area, I can’t recommend the Winchester Letting Company highly enough.

Faffing with the contents of my wallet today in the supermarket, I began wondering about reward cards - are they still worth the plastic they’re printed on? They’ve been around in the UK for over a decade, and two major supermarkets - Tesco and Sainsbury’s - still use them. I have one of each. However, I sometimes wonder why I don’t throw them away - cash rewards of approximately 1% (presumably all that the supermarkets can afford) hardly seem worth the bother of carrying them.

Chris Anderson’s The Long Tail, although now passé for the trendiest MBAs, still seems to be kicking around as a buzzphrase. The canonical example is Amazon - they have a vast range of books available because the cost of maintaining a huge catalogue is low (many books are listed but aren’t in stock; other books are in stock at a third party supplier so Amazon effectively outsource the storage; an online database can be essentially unlimited in size at minimal cost).

I travelled just enough last year (although mostly not on business) to start analysing air travel, as some of my colleagues have done for a while. And so I’m afraid this post is another whinge about airports. Why o why do they ever put interesting stuff (i.e., shops) before security control? OK, sure, some relatives come to see people off, so a coffee shop or two might not go amiss in larger terminals.

This year has clearly been the year of YouTube, Google Video and other pretenders to the throne. And as I’ve discussed before, I think Flash-based video is really cool. However, not everything it’s used for involves cats falling off trees as per You’ve Been Framed, or actors fooling people. One of the best uses has been the huge amount of compelling video that’s been released free from conferences this year. I’ve absorbed tens of hours of it this year, on subjects as diverse as life coaching from legend Tony Robbins (Alexander Kjerulf has been to one of his seminars, and I want to go too), the marketing of spaghetti sauce, and curing aging.

Down with Love is the kind of film I would normally pass by without hesitation based on the promo poster. I only fell into it by accident, on late-night TV. I think I need to learn from this experience: it’s excellent. Down with Love is everything the Austin Powers series would be if it wasn’t so silly. Set in 60s Manhattan, Down with Love is the story of a feminist author who is seduced by a playboy who turns out not to be the guy who she… well, I won’t spoil the plot.

I’ve been away for the past few days, so haven’t had a chance to write recently. Normal service will be resumed soon. In the meantime, happy Christmas!

I’ve written several times before about LOVEFiLM and their deteriorating customer service. They’ve just got worse - sometime during or after the merger with Screenselect, it seems that they sneaked in a change - you can now only ‘go on holiday’ (pause the service) for a maximum of 4 weeks a year, and only 2 weeks at a time (with a holiday size measured in units of 1 week). No doubt this is within the T&Cs;, but this clearly isn’t going to suit lots of people (myself included), and is just another ill-considered attempt to shave costs (maintaining your account details is essentially zero cost).

Since meeting Alexander Kjerulf at euroGel 2006 last year, I’ve been following his work as the self-appointed Chief Happiness Officer with interest. He’s just released his first book, Happy Hour is 9 to 5. Alex is also one of the most energetic and inspiring people I’ve met. He’s kindly consented to be the first interviewee on this blog. I hope you enjoy it. AF: What first interested you about happiness at work?